Getz, D.: Explore Wine Tourism, Management, Development & Destinations. Mora, P., Livat, F.: Does storytelling add value to fine Bordeaux wines? Wine Econ. Gravili, S., Rosato, P., Iazzi, A.: Managing DMOs through storytelling: a model proposal for network and value co-creation in tourism. īasaraba, N., Conlan, O., Edmond, J., Arnds, P.: Digital narrative conventions in heritage trail mobile apps. Wichels, S.: A experiência sensorial na comunicação turística, Imprensa da Universidade de Coimbra (2013). Mossberg, L.: Extraordinary experiences through storytelling. īassano, C., Barile, S., Piciocchi, P., Spohrer, J., Iandolo, F., Fisk, R.: Storytelling about places: tourism marketing in the digital age. In: 2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES), Poole, 2013, pp. Xu, F., Tian, F., Buhalis, D., Weber, J.: Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players. Wharton Digital Press, Philadelphia (2012) Werbach, K., Hunter, D.: For the Win: How Game Thinking Can Revolutionize Your Business. Wiklund, E., Wakerius, V.: The Gamification Process: A framework on gamification, Master Thesis in Business Administration. Hunicke, R., Leblanc, M., Zubek, R.: MDA: A Formal Approach to Game Design and Game Research. Schell, J.: The Art of Game Design: A Book of Lenses. file:///C:/Users/formador/Downloads/Gamification-in-Tourism-Best-Practice%20.pdf Weber, J.: Game and Gamification in Tourism, Digital Tourism Think Thank (2014). Ĭhandralal, L., Rindfleish, J., Fredy, V.: An application of travel blog narratives to explore memorable tourism experiences. Soares, D.B., Sousa, B.B.: The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal. ![]() Santos, V., Ramos, P., Sousa, B., Valeri, M.: Towards a framework for the global wine tourism system. Advances in Intelligent Systems and Computing, vol. (eds.), New Knowledge in Information Systems and Technologies, vol. įerreira, A., Liberato, P., Liberato, D., Rocha, Á.: Information and communication technologies in creative and sustainable tourism. (Eds.), Advances in Tourism, Technology and Smart Systems, vol. In: Rocha, Á., Abreu, A., de Carvalho, J.V., Liberato, D., Alén González, E., Liberato, P. Liberato, D., Bernardo, V., Liberato, P., Alén, E.: Visit motivation influenced by distribution channels: the case of Paiva walkways. Liberato, P., Alen, E., Liberato, D.: Smart tourism destination triggers consumer experience: the case of Porto. RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação E36, 556–576 (2020). Liberato, P., Aires, C., Liberato, D.: Uso da tecnologia e avaliação da satisfação relativamente ao destino turístico pela geração z = Generation z use of technology and satisfaction evaluation towards the tourism destination. Liberato, P., Alén-González, E., Liberato, D.: Digital technology in a smart tourist destination: the case of Porto. Xu, F., Tian, F., Buhalis, D., Weber, J., Zhang, H.: Tourists as mobile gamers: gamification for tourism marketing. Keywordsīarreto, A.: Douro, Rio, Gente e Vinho. The results are intended to be an important contribution to the valuation of the tourism resources of the region, determinant in an international promotion process, highlighting that gamification associated with storytelling can be a key element to involve the player, telling the story, and promoting the destination. A qualitative methodology was applied, through semi-structured interviews with representatives of four wine-producing farms, the representative of the Douro Museum, and the grandson of João de Araújo Correia, a well-known personality in Peso da Régua. This research has as its main goal to analyze how gamification associated with storytelling can promote and enhance the tourism supply in a particular region, in this case, the city of Peso da Régua. Destination storytelling is seen as a strategy to enhance the reputation of regions, the way in which municipalities and cultural organizations understand storytelling can have a significant impact on the success of a region. In an additional perspective to gamification, the theme of storytelling emerges. One of the most innovative and interesting ways to transform the phases of a trip into unforgettable life experiences is through gamification. Peso da Régua and the Douro Region are a narrative that can be told through the game. Just as we taste the wine, the gastronomy, and the landscape, we taste stories and each story, each one with its plot has its personalities, with which we identify, surprise, or learn. The world of the vineyard is a world of stories.
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